Online Webinar
Build a Multi-Million Dollar Territory in a $9B Market—Without Lifting a Paint Brush
Webinar details
Discover how Area Developers are scaling with Tradewell in the booming new-home construction services industry.
This is your shot to own exclusive rights in one of the most profitable—and overlooked—sectors in the U.S. housing market. Tradewell is offering entrepreneurs the perfect platform to build a regional franchise into a multi-unit, high-demand business in a competitive industry.
The Opportunity
- Total Addressable Market: $88 Billion In 2025 alone, 1.34 million new single-family homes are projected to be built. With over $80,000
in trade services per home, the TAM exceeds $88B. - Serviceable Available Market: $9 Billion Tradewell focuses on painting and adjacent trades, averaging $8,000 per home—putting the SAM
at $9B, with major demand and minimal consolidation. - Target Market Share: 75% Tradewell is already working with top U.S. builders—like Century Communities, Toll Brothers,
Taylor Morrison, and Lennar—to become the go-to trade solution in every market we enter.
This Isn’t a Painting Business. It’s a Territory Empire.
As an Area Developer, you don’t need trade experience. You need ambition, leadership, and a market-building mindset. We give you:
- Exclusive territory rights
- A scalable playbook
- National builder relationships
- Tech-enabled operations
- Franchise-level support
- Real results—fast
What will you learn?
- How to stake your claim in the $88B new construction market using a proven franchise-backed model
- Why painting services alone represent a $9B Serviceable Market ripe for consolidation—and why Tradewell is winning the race
- The Area Developer role—how you can own and scale markets by launching Local Operator Companies (LOCs) that do the work while you build the business
- How we’re capturing up to 75% of builder painting projects in our target markets—through builder partnerships, operational systems, and rapid fulfillment models
About the speakers
Tracy PellettArea Developer
Tradewell
Tradewell
Zamon KingiVP of Franchising
Tradewell
Tradewell
Michael DormanCo-Founder & COO
Tradewell
Tradewell
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